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Don’t Miss the Point of Podcast Advertising
Last week, Gregory Galant, CEO of RadioTail, penned a piece for iMedia Connection where he gave advice for folks wanting to advertise in podcasts, and some of his advice was quite sage. Brief messages,...
View Articlead:tech Chicago Next Week
Just a quick note to let you all know that (a) yes, I’m back from vacation and (b) I’ll be at ad:tech Chicago next week. If you’re going to be there, shoot me a line. If you’re not, or even if you are...
View ArticleWebsite Metrics: Clicking and Missing the Point
Brandt Dainow misses the point and furthers the un-education of the masses in his “Best Website Metrics” article this week. His goal is sound: to truly rate success and failure on the web, one must...
View ArticleConverging Concepts — and Fluff — in Online Advertising
I had lunch with Nick Ciarelli today, publisher of Think Secret (whose advertising we represent at BackBeat Media), and while talking about Google’s purchase of DoubleClick our conversation moved into...
View ArticleiPhoneAlley.com and MacCast.com
I just wanted to take a quick minute this morning and let you all know about two publications we recently brought into the family here at BackBeat Media. iPhoneAlley.com is a site created and published...
View ArticleOnline Advertising Set To Increase
At lunch on Friday with one of our site partners, I was talking about how the predicted slump in spending might actually increase online ad dollars while it decreases those for more “traditional” media...
View ArticleThe End of Think Secret
As many of you know, we here at BackBeat Media represent and broker all of Think Secret’s advertising, and have for many years. As such, the confidentiality inherent in our site relationships keeps us...
View ArticleConsumers as Branding Partners
At the core, we at BackBeat Media sell ads for the online publications and podcasts we represent. One of the biggest challenges we routinely face when working with with advertisers is the value — and...
View ArticleMarketing Is Vital To Your Product’s Success
Macworld’s Peter Cohen offers some sage advice to iPhone application publishers, warning them not to ignore the value of a true marketing and advertising plan. This advice extends way beyond the iPhone...
View ArticleCult of Mac joins BackBeat Media
I’m very happy to let you all know that Leander Kahney’s Cult Of Mac blog has joined our Mac network here at BackBeat Media. They’ve actually been on board for a couple of weeks, and we’ve already...
View ArticleInternet Advertising Will Suffer the Click of Death
A friend of mine recently pointed me to this Salon article which cites the CEO of the company behind AdBlock Plus as saying that they’re going to start charging advertisers to not have their ads...
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IAB Certification vs. CPM Rates vs. Direct Response
As many of you know, I’ve been a podcaster for almost 14 years, quite close to “one of the first.” I’m also the CEO and co-founder of BackBeat Media, a company that represents publishers and manages...
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